Digital marketing in the automotive industry requires specific techniques to ensure your car dealership generates the best possible results from your digital marketing.
We work with car dealerships across New Zealand who have big growth aspirations and want a marketing partner who builds systems, not just campaigns, to simplify sales and marketing in house.
Results We've Delivered for Automotive Clients
In the automotive industry, reputation drives sales. Whether it's Google Reviews, BuyerScore, or another trusted rating platform, how a dealership is perceived online has a direct impact on walk-ins, calls, and finance applications.
We build reputation into every automotive strategy we run, from review generation systems through to CRM follow-up, and we're proud to have helped car dealership clients win multiple awards across a range of categories over the years.
Dealerships generate hundreds of leads a week and can't rely on spreadsheets to manage them. We build custom websites with integrations into dealer management systems, Facebook, and CRM platforms, so listings stay current and leads flow straight into the sales process.
Standing out matters. We create video content that shows a dealership's personality and showroom, not generic stock-style ads, ranging from behind-the-scenes clips to larger campaign work, built to get watched rather than scrolled past.
There's flexibility in how far this goes. Some dealerships want fully bespoke content that differentiates them from every other dealership on the block, others want the reassurance of proven industry best practice built from what we already know performs. We tailor the approach to what fits the brand, and can build either or both into a strategy.
For dealerships wanting to scale video output without scaling cost, we also offer AI-generated content through Kynesis, our AI video and marketing arm, which massively reduces the cost of producing high volumes of on-brand video.
With a focus on finance leads, we build Google Ad, TikTok and Facebook campaigns to reach people not just looking for a car, but looking to get one on finance. Beyond digital, we bring the same strategic approach to radio, from NZME network shows like Alternative Commentary Collective through to Mediaworks stations including The Breeze and More FM, giving dealerships reach across the audiences already tuning in every day.
Our focus is always on building a brand that stands out and genuinely portrays a dealership's core messages and values, whether that's a Japanese importer building trust through transparency, or a premium used car dealership leading with quality and service.
Success on Facebook for a dealership means the right mix of brand content and vehicle-specific selling.
To best leverage Facebook we used 6 automotive marketing secrets that you can read more about in our marketing insights.
Google is a critical component to the strategy in NZ, where it enables us to reach people who are not directly looking for any particular car or dealership. It also enables us to target specific keywords we know that convert into sales.
If you want to know more about this you can contact our team and we can help you with your car dealership marketing.