Enginuity Global Launch - Precision Meets Innovation

The Goal

Enginuity, a marine engineering company operating across the USA, EU, and Australia, asked us to help them prepare for their global launch. They came to us with a clear need: a unified brand identity and digital presence that could support international orders and stand out at trade shows.

Our challenge was to help Enginuity communicate the qualities that define their work precision, technical innovation, and trust in a way that resonates with ship engineers and industry professionals worldwide. At the same time, we needed to equip their team with scalable brand tools and collateral they could confidently use at ports, meetings, and international events.

Our Approach

Working closely with our in-house design team and in collaboration with Pocket Studio, we built an integrated campaign that combined branding, storytelling, and digital design.

The first phase was creating a new brand name which encompassed their brand values and target market. We then would develop all their brand assets and digital assets to be able to scale.

Strategic Brand & Messaging Framework

We developed a modern, clean brand identity and messaging system that reflects precision, trust, and problem-solving. Full brand guidelines were produced to ensure consistency across global markets and sales materials.

High-Impact Product Renders

Three CAD files were transformed into photorealistic 3D renders, placed in situ within marine engineering environments. These visuals became core assets for trade shows, brochures, and digital platforms

Compelling Copywriting & Collateral

We created all website copy and supporting collateral aligned with the new guidelines. The messaging was tailored to ship engineers and industry professionals, balancing technical accuracy with accessibility.

Custom Shopify Website Development (Launching Soon)

A Shopify website was designed and built to showcase Enginuity’s products and projects, featuring:

  • Seamless linking between project showcases and product pages
  • High-impact imagery consistent with the new brand
  • Merchandise purchase options
  • Content optimised for international launches and growth


The Results

The campaign positioned Enginuity as a forward-thinking leader in marine engineering. Their new identity resonates with engineers and trade partners, while striking product renders now bring their technology to life at shows and client meetings. With a Shopify website soon to launch, paired with brand guidelines, collateral, and content, Enginuity has a complete toolkit to drive international expansion with confidence.

Why It Worked

For us, this project was about much more than a rebrand; it was about building a strategic foundation for Enginuity’s international growth. By combining Pocket Studio’s brand direction with our own design, content, and Shopify development, we’ve equipped Enginuity with the tools they need to confidently showcase their innovation on the global stage. From trade shows to industry meetings, their new identity communicates exactly what makes them stand out: precision, trust, and forward-thinking engineering.

 

Digital Services
About
Contact
THE SQUID WAY

We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

Terms of Engagement

Copyright 2022 Squid Group. All rights reserved.

Group