Car Dealership Marketing in Australia: Drive More Leads and Sales Online

At Squid, we specialize in marketing for car dealers, helping automotive businesses across Australia attract more leads, boost showroom traffic, and drive long-term growth through tailored digital strategies. 

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Why Digital Marketing Matters for Car Dealerships 

In today's fast-moving automotive market, buyers are no longer walking into dealerships as their first step. They're searching online, comparing prices, reading reviews, and making decisions before ever speaking to a salesperson. That’s why digital marketing for car dealers has become essential, not optional. 

At Squid, we understand the unique challenges car dealerships face. Whether you're selling new vehicles, pre-owned inventory, or specialty cars, your success depends on being seen online by the right audience at the right time. 

The Benefits of Digital Marketing for Car Dealers 

Investing in a well-planned digital strategy delivers measurable results. With Squid, you can: 

Get Found by Local Buyers 

Appear at the top of Google when someone types “used cars near me” or “best deals in Sydney.” 

Track Every Lead and Click 

No more guessing. Know exactly where your enquiries come from and which ads are converting. 

Target Real Customers with Precision 

Use platforms like Google Ads, Facebook, and Instagram to reach the right buyers by location, interests, income, and car preferences. 

Stay Top-of-Mind 

Retarget past website visitors with tailored offers and promotions to bring them back when they’re ready to buy. 

Ready to Shift into Gear? 

Your next customer is online right now searching for a car you probably have on your lot. Let’s make sure they find it. 

Digital Marketing Services by a Leading Marketing Company for Car Dealers in Australia

At Squid, we help car dealerships stand out in a highly competitive market by building digital strategies that attract, engage, and convert serious buyers. As a trusted marketing company for car dealers in Brisbane and across Australia, we understand the automotive landscape and know how to create real results, from more test drive bookings to higher vehicle turnover.

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Search Engine Optimization (SEO) 

Be found at the top of Google when customers search for “car dealers near me” or specific models. We optimize your site, location pages, and inventory listings so buyers can find you quickly. 

Includes: 

  • On-page SEO for dealership websites 
  • Google Business Profile optimization 
  • Local keyword targeting 
  • Technical SEO audits 
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Social Media Marketing 

Capture attention where car buyers scroll. We design campaigns that showcase your inventory, highlight special offers, and build trust through engagement. 

Platforms We Use: 

  • Facebook and Instagram Ads 
  • TikTok video campaigns 
  • Organic content planning and management 
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Google Ads & Retargeting 

Reach high-intent customers actively looking to buy. Our PPC campaigns help your dealership appear in search results, display ads, and YouTube videos across Australia. 

Ad Types: 

  • Search Ads for high-converting keywords 
  • Display Ads with custom graphics 
  • Retargeting ads for returning visitors 
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Website and Landing Page Optimization 

Your website is your digital showroom. We make sure it looks sharp, loads fast, and turns visitors into enquiries or walk-ins. 

Services Include: 

  • Custom-designed landing pages for inventory or promotions 
  • Mobile-first layouts 
  • Integrated lead capture and tracking 
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Online Reputation and Reviews Management 

Your dealership’s reputation is a deal-maker. We help you build and manage your online reviews to boost buyer confidence and search rankings. 

We Help You: 

  • Collect positive reviews 
  • Monitor and respond to feedback 
  • Manage your online star rating 

Common Marketing Challenges We Solve

Running a successful dealership means juggling inventory, customers, staff, and online visibility all at once. At Squid, a leading marketing company for car dealers in Brisbane and across Australia, we partner with automotive businesses to overcome real-world marketing struggles with smart, scalable solutions.

Whether you're a local dealer or part of a national network, we’ve seen it all and solved it all.

Not Showing Up on Google Search 

If your dealership doesn’t appear when buyers search for “cars near me” or specific vehicle models, you’re missing out on hot leads. We help improve your local SEO, Google Business Profile and site performance, so you’re easy to find when it counts most. 

Ads Not Delivering Results 

Wasting money on Facebook or Google Ads without seeing real enquiries? Many dealers fall into the trap of running unoptimized ads. Squid builds and manages strategic campaigns that attract serious buyers and convert traffic into leads that matter. 

Lots of Website Visitors but No Enquiries 

Getting traffic is only half the battle. If your site isn’t converting visitors into test drives or calls, you’re losing sales. We create high-performing landing pages, simplify navigation, and make every click count. 

No Clear Idea Where Leads Are Coming From 

Marketing without tracking is like driving without a dashboard. We set up full analytics, so you know exactly which channels are performing, which campaigns are performing, and where your next sale is coming from. 

Struggling to Compete Locally 

The dealership market in Brisbane and other Australian cities is competitive. As a specialist marketing company for car dealers in Australia, we help you stand out through tailored messaging, audience targeting and unique offers that grab attention. 

Feeling Overwhelmed by In-House Marketing 

Managing everything yourself or relying on a general agency can drain your time and budget. We take marketing off your plate with done-for-you services that free you up to focus on what you do best, selling cars. 

Book your free strategy session with Squid today and discover how digital marketing can take your dealership further. 

How Squid Delivers Results in Car Dealership Marketing Across Australia

At Squid, we believe that successful car dealership marketing in Australia isn’t built on guesswork; it’s built on strategy, data, and repeatable systems that deliver results. Whether you're based in the Gold Coast, Perth, or serving customers nationwide, our process is designed to bring structure, clarity and performance to your car dealership's advertising efforts.

Here’s how we take your dealership from where you are now to where you want to be:

Discovery and Strategy

We begin by understanding your dealership, your local market, and your goals. This helps us create a tailored strategy that meets the unique needs of your region, whether you're operating in Gold Coast or Perth.

Market Research and Audience Targeting

We conduct in-depth research to identify the search trends and online behaviors of your potential customers. This research allows us to craft targeted campaigns that effectively reach buyers in your area.

Campaign Setup and Launch

Our team designs and launches high-converting advertising campaigns across multiple channels. We focus on SEO, Google Ads, social media promotions, and optimized landing pages for strong results.

Optimization and Reporting

We continuously track performance and refine our campaigns to deliver better results. Monthly reports detail key performance metrics, providing full transparency on your investment's impact.

Why Choose Squid? 

Choosing the right partner for your dealership’s growth means finding a team that understands your industry, your market, and your goals. At Squid, we specialize in car dealership marketing in Gold Coast, car dealership marketing in Perth, and high-performance car dealership advertising that delivers measurable results. 

We help dealerships attract serious buyers, increase online visibility, and convert more leads into test drives and sales. 

Local Knowledge with a National Reach 

From the competitive landscape of the Gold Coast to the growing automotive market in Perth, our team tailors strategies to your exact location. We understand how local buyer behavior impacts your success and adjust campaigns to reach the right audience at the right time. 

Built for the Automotive Industry 

We focus specifically on car dealership marketing in Australia. That means every campaign is designed to highlight your inventory, build your reputation, and drive results where it matters most. Whether it’s SEO, social media, or paid search, everything is tailored to dealership goals. 

Full Service and Hands On 

Squid manages your entire digital presence with expert attention to detail. From ad creation to lead tracking and monthly reporting, we take care of it all so your team can stay focused on closing deals. 

Clear Results and Real Growth 

We provide detailed reporting that shows exactly how your campaigns are performing. You will know where your leads come from, which ads are working, and how your investment is helping your dealership grow. 

Trusted by Dealers in Gold Coast, Perth and Beyond 

Dealerships across Australia choose Squid because we bring industry knowledge, creative strategy, and a commitment to long term success. Our team is dedicated to helping you win in today’s digital marketplace. 

Squid is your partner in smarter car dealership marketing in Australia. Let’s take your advertising to the next level. 

Frequently Asked Questions

What makes Squid different from other marketing agencies for car dealerships?

Squid focuses exclusively on the automotive industry, offering tailored strategies for car dealerships. Unlike general agencies, we understand what works specifically for car dealership advertising, from search engine optimization to local lead generation. We’ve helped businesses across Australia, including Brisbane, Gold Coast, and Perth, grow through performance-driven digital campaigns. 

Do you only provide car dealership marketing in Australia?

We are proudly based in Australia and specialize in car dealership marketing in Australia, with dedicated services for major regions like Brisbane, Gold Coast, Perth, and beyond. Our team knows the local markets and designs campaigns to suit each location’s competitive landscape. 

Can Squid help increase local traffic to our dealership?

Yes, increasing foot traffic and qualified leads is one of our key goals. Our local SEO and paid advertising campaigns are designed to help your dealership show up prominently in searches related to car dealership marketing in Brisbane, Gold Coast, or Perth, so local buyers can easily find and contact you. 

What digital services does Squid offer for car dealerships?

Squid offers a complete suite of services including SEO, Google Ads, social media advertising, landing page design, lead tracking, and performance reporting. Whether you're focused on car dealership marketing in Gold Coast or need multi-channel car dealership advertising, we’ve got you covered. 

How do you measure the success of a campaign?

We track everything, from clicks and impressions to calls, submissions, and test drive bookings. Each dealership gets monthly performance reports. This transparency ensures your car dealership marketing in Perth, or any region of Australia is delivering real return on investment. 

Do you work with both new and used car dealerships?

Absolutely. We work with all types of dealerships, whether you’re selling new vehicles, used cars, or managing a multi-location franchise. Squid customizes each campaign to match your stock, goals, and market conditions. 

How soon can I start seeing results?

Many dealerships begin seeing increased traffic and enquiries within the first few weeks of launching a campaign. The full impact of a well-structured advertising strategy often builds over a few months as we optimize and refine performance. 

Is Squid the right choice for small, independent car dealerships?

Yes, we work with dealerships of all sizes. Whether you’re an independent lot or a larger network, our team tailors every campaign to your needs. Our flexible approach makes Squid a reliable partner for car dealership marketing in Brisbane, Gold Coast, Perth, and across the country. 

Can Squid help with both online and offline advertising?

While our core strength is digital, Squid can assist with integrating your online campaigns with offline promotions. Our goal is to make sure your car dealership marketing in Australia strategy is aligned across all touchpoints, whether it's Google Ads or an in-store event in Brisbane, Perth, or the Gold Coast. 

Do you offer marketing packages specifically for Brisbane or Gold Coast dealerships?

Yes, we offer custom plans tailored to regional dealerships. Whether you need focused car dealership marketing in Brisbane or want to compete more effectively in the Gold Coast market, Squid creates marketing packages that target local buyer behavior and search trends. 

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We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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